As a part of Wigwam's rebranding initiative, a new website was created. Since its creation, it has gotten some notice from a highly reputable writer, Mark J. Miller. Miller has written for Glamour, ESPN, National Geographic and other popular national and international publications.
The rebranding served as a way fo Wigwam to organize and consolidate a vast amount of socks and technologies into five succinct competencies,
Sport, At Work, Health, Outdoor, and
Snowsport. In addition, PRO and FUSION (formerly Ultimax and Ingenius) were introduced through revamped landing pages to further educate the consumer on Wigwam's technologies.
Mark J. Miller's article, "Wigwam Socks. Sock it to me, " is a great evaluation of the Wigwam website. It accurately illustrates the reasoning behind why the website has been designed to look and act the way it does today.
Take a look:
http://www.brandchannel.com/features_webwatch.asp?ww_id=465