SHEBOYGAN, Wis., Sept. 8, 2008 – Wigwam, an authentic American brand of socks, is redefining health and sport footwear with technologically advanced socks that make any adventure, from running the river trails to competing in a triathlon, a great experience. Pulling inspiration from both fashion and functional detail, Wigwam’s new sport socks offer enthusiasts a high quality, durable base for any activity. Alongside of these new and versatile socks, Wigwam is sponsoring the Project Athena Foundation and helping women with breast cancer and other medical or traumatic setbacks live their athletic and adventurous dreams.

Wigwam firmly believes that your feet are your foundation and in the importance of protecting women’s feet in the early stages of training all the way to the finish line. The company employs a “WE CARE” philosophy that begins at its core. Wigwam holds responsibility for sourcing the best materials, providing a safe and healthy work environment for its employees, following green practices, and fostering a family culture. Wigwam is honored to support such an incredible foundation as Project Athena and being able to invest and give back to the community.

The most recent Athenaship Recipient is 35-year-old Kerrie Larson-Kerkman from Appleton, WI. Due to a degenerative spinal condition, she endured a spinal fusion. After a significant amount of strength training and conditioning, Kerrie will be living her dream of running the Great Wall Marathon in China in May 2009. Wigwam is pleased to sponsor this foundation and help women like Kerrie achieve their goals.

“Whether you are jogging around the lake or living an athletic or adventurous dream, Wigwam has the socks to fit Project Athena’s athletes needs,” said Margaret Chesebro, field marketing manager for Wigwam. “Our product line offers a versatile mix that gives consumers more individual and personal choices in their socks. It always feels better when you have the right ones on and also knowing you are supporting a great cause.”

About Project Athena:
Project Athena is a non-profit foundation that encourages women to not just survive--but go on to STRIVE after enduring life altering yet life affirming medical conditions. Project Athena provides coaching, equipment, travel expenses, entry fees, and, most importantly, encouragement and inspiration for women who desire to unleash the athlete within and strive for the goal of a lifetime--whether that be to climb Mount Kilimanjaro, cross the finish line of an Ironman Triathlon, or fall into the arms of a proud family at the end of a local 5K. Donations can be given to the cause and made on the Project Athena website. www.ProjectAthena.org

SHEBOYGAN, Wis., October 1, 2008 – Wigwam is proud to announce its participation in The Gear Junkie “Choose Your Adventure Sweepstakes” along with REI Adventures, Adventure Medical Kits, Lazyman and Bear Naked Trail Mix. The winner and their guest will pick between one of five winter trips in the United States. They include a Mount Washington Winter Climb, a Sequoia Winter Mountaineering Clinic, a Yosemite Snowshoe Trip, Ice Climbing Basics in New Hampshire or White Mountains Hut-to-Hut Snowshoeing. “It is a great privilege for Wigwam to be a sponsor for the trip participants. We are ecstatic about outfitting these athletes with our brand as they partake in their adventures,” said Margaret Chesebro, field marketing manager and the fourth generation of Wigwam.

“We are excited to find a feasible way to lessen our impact on the environment,” said Margaret Chesebro, field marketing manager for Wigwam. “Wigwam is dedicated to being a good corporate citizen in all of our endeavors, so using solar power is simply one more way that we are making a meaningful difference in an environment where there are so many false ‘green’ marketing claims.”