July 26, 2010

A Testimonial From Wigwam Brand Advocate & BMX Pro Rider Brian Kachinsky

brian socks
In the world of BMX riding, Brian Kachinsky is guy to beat. Ranking as one of ESPN's Pro Riders, Brian has finished in the top 5 in the X Games and has been winning and competing world-wide since 1995. Wigwam is lucky to be able to share product with Brian on and off the street, whether he is on the ramp or lounging on the couch. Aside from his ferocity in competition, Brian is light-hearted and always seems to have a smile on his face -- a genuine guy, with extreme talent. A special thanks to Brian for being a Wigwam brand advocate!


"Hi, Wigwam!

Here's a silly photo of myself with the socks you sent! Again, these are some of the best socks I've ever worn! Thanks again, you rule. 

Sincerely,
Brian Kachinsky's Feet (and hands)"





June 16, 2010

The Chain Gang Rides 33rd Annual TOMRV

Wigwam Chain Gang
TOMRV is the Tour of the Mississippi River Valley, a Midwest cycling tradition now in its 33nd year. Every year 1,500 bicycling enthusiasts come to ride the TOMRV tour. They enjoy a challenging ride on scenic roads, through Midwest farmland, and along the Mississippi River. Of those 1,500 bicycling enthusiasts were a few of Wigwam's own employee's, family members and others connected with the company. All of which were sporting the Wigwam logo throughout the ride.

The ride started on Saturday June 12th from Bettendorf, Iowa (106 miles) or from Preston, Iowa (69 miles) and travel to Clarke College in Dubuque, Iowa. The following day riders returned using a different route to Bettendorf (90 miles) or to Preston (46 miles). The route is varied and scenic, using lightly traveled paved roads. There are many views of the Mississippi River as racers ride along it, over it on bridges, and through it on causeways. The route is hilly near Dubuque, with 6,000 feet of climbing on Saturday and 4,000 feet on Sunday - no easy feat for any average rider.

"During the 106 miles on Saturday and 90 miles on Sunday, it rained for about 60 miles. We all made it back wet, but safe and sound," said Bob Radzins, Forecast Analyst at Wigwam. Though the conditions were not ideal, the Chain Gang powered through and plans on attending the race for many years to come. Wigwam is proud to support the Chain Gang and is thrilled to have its employee's, and friends of Wigwam participating in athletic events like the TOMRV!

Pictured in the photo above (from left to right) is Steve Ballou (68), Bob Radzins (55), Dale Schmideler (42), and Glen Schmideler (48).

June 9, 2010
Posted by: Natalie Stangl

Wigwam Website Gets Noticed by Brand Channel

Wigwam WebsiteAs a part of Wigwam's rebranding initiative, a new website was created. Since its creation, it has gotten some notice from a highly reputable writer, Mark J. Miller. Miller has written for Glamour, ESPN, National Geographic and other popular national and international publications.

The rebranding served as a way for Wigwam to organize and consolidate a vast amount of socks and technologies into five succinct competencies, Sport, At Work, Heath, Outdoor, and Snowsport. In addition, PRO and FUSION (formerly Ultimax and Ingenius) were introduced through revamped landing pages to further educate the consumer on Wigwam's technologies.

Mark J. Miller's article "Wigwam Socks. Sock it to me,"  is a great evaluation of the Wigwam website and accurately illustrates the reasoning behind why the website has been designed to look and act the way it does today.



Take a look:

http://www.brandchannel.com/features_webwatch.asp?ww_id=465
May 27, 2010

Wigwam Partners with American Professional Snowboarder, Steve Fisher!

Steve Fisher

SHEBOYGAN, Wis., May 27, 2010 – Otherwise known as “The Fish,” Steve Fisher, an American professional snowboarder, is partnering up with Wigwam for the 2010-2011 seasons. Wigwam has outfitted Steve with socks for the year, on and off the mountain, and is supporting him at his events nationwide.

Steve grew up in Saint Louis Park, MN, a suburb out of Minneapolis. As a young boy, his home mountain was Buck hill which was home to one of the first halfpipes in the Midwest. Steve rode at Buck hill every day and night until he was ten years old; saying that he rarely spent any time at home during the winter. He began competing in local competitions at age eight and qualified for USASA nationals by age nine. Fisher went pro in 2002 when he was asked by the US Snowboarding Team to forerun the 2002 Olympic halfpipe event and become a part of US Snowboarding. In 2004 and 2007 Steve was the Winter X-Games Champion and beat out professional snowboarder, Shaun White. He is currently ranked the #1 halfpipe rider in the United States by the USSA ranking system.

“I'm so excited to partner up with WIGWAM! Being a native mid-westerner I've grown up and always been a huge fan of the brand. Having such a great product on my feet will definitely help while I am on and off the mountain,” said, Steve Fisher.

 

May 25, 2010

Speedwork -- By, Mark Allen

Mark Allen People love speed training, in a proud kind of way. The intensity of the experience is usually very different from the perceived effort that can be downright easy during your base phase of the season. To get the real boosts in fitness and race performance that speedwork can give you, there are a few guidelines to keep in the back of your mind that will really help supercharge those sessions. Here they are.

PROGRESSIVELY GET FASTER

The mantra for all training sessions, and especially speedwork, is to get faster as you go. Let's take a look at my favorite running interval set to see what the means. That session is 8x400m on the track with a half lap easy jog as recovery between each of the 400's. Getting progressively faster, or descending the set in coaching terms, means that the first 400 is going to be your slowest (although it MUST still be a very fast effort) and end with the lowest heart rate of the eight, and the last 400 should be your fastest with the highest heart rate. Each of the six 400's between should get progressively faster and/or have a progressively higher heart rate at the end. If say #6 of the set was your fastest interval, go back to the drawing board the next time and start out just slightly easier.

The goal at the end of all interval sessions is to have your final 1-2 intervals give you a heart rate that is approaching your max heart rate. It is at that high point that you get the biggest improvement in a magic number called your VO2max. Improving this number (something that is not really necessary to have tested unless you are curious what it is for you) will enable you to be faster at both your anaerobic heart rates as well as your aerobic ones. It just gives you more fitness across the board. In running it will be important to get as close to your max heart rate as possible. In cycling these gains come at a few beats below that, and in swimming a few beats more below your max. This is where all three sports are not created equal. Conversely, if you are only elevating your heart rate 5-10 beats above your max aerobic heart rate, this will leave you tired but without the true benefits of anaerobic interval work. It is the gray zone of training that is too fast to develop the aerobic system, but too slow to really give you big improvements in overall fitness. It is indeed where you may be racing in the bulk of your triathlons, but it is not the target of your training.



May 25, 2010

Wigwam Supports Troy Yocum on 7,000 Mile Drum Hike Across America

Troy Yocum
The Tail of Troy -- May 25, 2010

SPC Troy Yocum backed by a team is taking on the challenge of raising the needed $5 million by hiking 7000 miles across America while drumming. The journey will take 15 months passing through 30 states and
38 large cities
. Troy will have to average over 20 miles a day while enduring each season. The idea for the hike has been evolving since Troy joined the Army in 2001 but it is now when our economy is struggling and military families are in most need that he will put one foot in front of another.

Wigwam is proud to be supporting someone with such great courage and heart. Wigwam has outfitted Troy with a years supply of Wigwam socks as he makes his trip across the great USA. "After speaking with him this morning, he is blister free and very thankful for our product," said Natalie Stangl, Field Marketing Manager at Wigwam.
 
So, why hike 7,000 miles?

In 2007 Yocum was presented with a challenge by the his friend and event coordinator of KCRF, Ali Omar, to help raise funds for cancer research by attempting the longest drumming Guinness record. All plans were in order to play for the Thunder over Louisville fireworks show kicking off the Derby season when he received orders from the military to report for duty with the 100th battallion/442 Infantry of the pacific coast islands in Iraq and Kuwait for a 13 month deployment.
 After that he was sure that he would not make the attempt for at least 15 months. When arriving in Kuwait he got word that Ali had lost his long battle with cancer. He then fought for the opportunity to attempt the record in Ali's honor. He was able to plan the event with the help of his commander and the USO. In order to beat the record he had to play over 120 hours in a row with only taking a 5 minute break every hour.
May 6, 2010
Posted by: Natalie Stangl

Product Appreciation

FusionDear Wigwam,

My name is 2LT Matthew Snyder and I recently graduated from the United States Army Ranger School. I am writing to express my satisfaction and thank you for your high quality products. My primary sock of choice during the rigorous 61 day course was your Wigwam Base Camp Fusion Boot Sock. Especially in the Mountain and Swamp Phases, your product performed superiorly to other socks. The durability of the sock far exceeded my expectations. In fact, your sock often times kept my feet dry while others seemed to have soaking wet feet. The socks wore excellently and definately aided in my wsuccess at the school by preventing blisters and kewweping my feet dry. Thank you for your dedication to making high quality products. I look forward to continued business with your company. If possible, could you send your most recent product catalog to the address below. Thank you again. Respectfully, 2LT Matthew S
March 10, 2010
Posted by: Natalie Stangl

Wigwam airs on "Factory Made"

Factory Made

Sheboygan, Wis., May 5, 2010 - Tune in to the Science Channel on May 7th at 10:30p.m. EST and May 9th at 5:30a.m. EST to see and learn more about Wigwam on "Factory Made". "Factory Made" is a show that provides an all-access experience to see the insides of some of the most amazing factories in the world. Throughout this show, viewers will have a chance to see what goes on in Wigwam factory and how our amazing products are made.

Click here for more information about
Factory Made.

February 1, 2010
Posted by: Natalie Stangl

Wigwam is Official Sock of the WWSRA

Snow Mojo ProSHEBOYGAN, Wis., Feb. 1, 2010 – Wigwam is thrilled to announce that it will be the official sock for the Western Winter Sports Representatives Association for the 2010 On-Snow Demos. Wigwam will be featuring the Snow Mojo Pro at the following WWSRA On-Snow Demos:


· February 1-2
Rocky Mountain On-Snow Demo @ Winter Park, CO

· February 8-9
Northern California On-Snow Demo @ Alpine Meadows, CA

· February 9-10
Intermountain On-Snow Demo @ Snowbasin, UT

· February 10-11
Southern California On-Snow Demo @ Mammoth Mountain, CA

· February 16-17
Northwest On-Snow Demo @ Mission Ridge, CA


The Snow Mojo Pro is one of Wigwam’s top of the line, and technologically advanced ski socks. It is part of the Wigwam Pro Series – a patented moisture control system that repels and absorbs moisture and prevents blisters from the bottom-up.

January 11, 2010
Posted by: Natalie Stangl

New Year, New Product, No Stink!

Snow Silver Lite Sock 

SHEBOYGAN, Wis., January 11, 2010 – Wigwam, an authentic American brand of socks, has transformed their socks into an experience for their consumers. Wigwam’s new product for 2010 offers enthusiasts in Sport, Outdoor, and Snowsport the opportunity to experience the best of the best in socks. This year, Wigwam wants you to do “Your Personal Best” in Wigwam product.


This year, Wigwam is introducing a collection of socks containing SmartSilver™. SmartSilver ™ is a certified antimicrobial that provides permanent odor control for all types of footwear. So whether the socks are for running, hiking, exercising, or just everyday life, SmartSilver™ keeps on protecting – through the life of the sock.