December 11, 2008
Posted by: Roy Pirrung

Roy's Beginnings

I have been wearing Wigwam socks for over 50 years and am very familiar with the quality, designed and manufactured in every pair. In the mid 80s I was asked to become a wear-tester, as developing technology was going to change the way Wigwam produced socks for athletic wear. At the time, I was running 100 miles or more a week and had first hand, or foot, experience with the problems inherent in the socks currently being produced.

I knew there was a way to make a high-tech sock that would allow me run many blister free miles in training and racing. With developing technology, my wish to have better socks on my feet was just around the corner.


New fabrics that moved moisture away from the skin was one of the major developments to come along and Wigwam Mills intended to be on the cutting edge of that technology.

I later joined the design team as an athlete consultant and became an integral part of the development of a sock line that would soon gain the name “Ultimax”. Using the new fabrics in manufacturing was the first step. The next step, however, was more important. Taking two fabrics with two different properties, one that pushed moisture away from the skin and one that pulled it away and knitting them together was a major challenge.


Wigwam met that challenge by developing a patented manufacturing process that enabled two different kinds of fabric to be knitted together.
Over the years, I have had the opportunity to give input into what makes for a better sock and what things needed to be removed because they caused problems for someone running high mileage or racing marathons and longer.

Once the sock line known as “Ultimax” hit the market, it became an instant best seller.

One would think that a new sock developed for moisture control, that was very successful, would require no further attention. Wrong. Improvements over what existed, would lead to even better product and higher satisfaction by Wigwam customers. Product testing and experimentation, with an array of new and existing fabrics, allowed for further improvement and an even higher rate of satisfaction by athletes, whether it was tennis, skiing, snow boarding, or distance running.


New packaging, under one name, WIGWAM, will enable consumers to find the product they are familiar with. “Ultimax will now be known part of the “Pro Series” under the green label.
Not only will those customers see new packaging, they can rest assured that changes in technology will continue to be a priority in the manufacturing process. Constant research and development of fabric and manufacturing capabilities will keep Wigwam and its customers on the cutting edge.

This commitment to better design and function will allow athletes at every level to spend hours on their feet, in comfort, as well as allowing them to perform at their highest level of ability, blister-free.

See you in a few miles….Roy

Comments (1)
Wow how exciting Roy, I can't wait to watch your progress and see all those records broken!
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