Monday June 11, 2018
Brian Boyle has had a busy year.
In between training for the Devil Dog 100 ultramarathon in Prince William Forest Part, Virginia, being a pretty fantastic husband to Pamela and father to ten month-old daughter Clara, Brian has been spearheading a campaign on US soil (in partnership with the American Red Cross) called Missing Types.
A campaign that first started in the UK, Missing Types campaign aims at illustrating how important the letter A, B and O are—the letters used to identify blood types. During the campaign those letters will literally go missing from the signs, logos and websites of many top brands and organizations to show a world without these blood types. “When a patient is need of a life-saving blood transfusion, the letters A, B and O really do mean life.”
Brian’s “why” is quite personal in nature. In 2004, Brian was involved in a near-fatal car accident. To save his life, Brian received 36 blood transfusions and 13 plasma treatments—through 14 operations. “There isn’t a day that goes by that I don’t realize how lucky I am,” Brian said. “I’ll never take for granted how modern medicine saved my life.”
Each year, more than 13 million whole blood and red blood cells are collected in the United States to help meet the needs of medical patients. Brian’s fortune has inspired him to support with the American Red Cross on the Missing Types campaign. “I’m personally very excited about this campaign,” Brian said. “With the generosity of companies like Wigwam Socks, I believe we can raise awareness of this campaign and positively impact many lives.”
How can you help? Generous donors are asked to donate blood between June 11 and July 3. If you do, tell us about it! Visit one of our social media channels using the hashtag #MissingTypes and how you are a champion in saving others. Who knows, maybe we’ll give away a pair of socks to one lucky winner!
Brian was fortunate to survive the crash through his multiple medical treatments. To this day, he remains an ultra-marathon runner, and he can usually be found on the trails training for his next ultra. His favorite Wigwam sock? Brian prefers the Ironman Lightning or Velocity Pro. You’ll be able to see plenty of Wigwam socks on Brian as he continues his journey.
Learn more about Brian’s ultra journey in this recent issue of Ultra Running Magazine. https://brianboyle.wordpress.com/2018/04/12/ultrarunning-magazine-one-hundred-miles-of-gratitude/