This spring, Wigwam watched as some of the world’s premiere athletes competed in the Ironman 70.3. On October 11, Wigwam will venture all the way to Kona, Hawaii for the final competition in this year’s Ironman series, the World Championship. The athletic festivities begin bright and early on October 4.
What is an Ironman?
An Ironman is an extreme triathlon. It consists of a 2.4-mile swim, 112-mile bike ride and finishes with a full 26.2-mile marathon run. The Ironman organization defines this incredible 140.6-mile feat of endurance as, “The ultimate test of body, mind and spirit.” The concept originated from a debate among swimmers, runners and cyclists who were arguing about which of their sports produced the fittest athletes. A Navy couple based in Hawaii came up with the idea of combining all three sports into one epic event. The 1978 inaugural Ironman race took place in Waikiki with 15 participants, and this year over 2,000 participants will flock to Hawaii to compete.
The Kona Coast
In 1981, the Ironman was moved from the gentle shores of Waikiki to the barren lava fields of Kona, Hawaii. Kona provides a breathtaking backdrop for the World Championship with an extraordinary athletic environment. Known for its intense terrain, athletes are greeted by black lava rock and incredible crosswinds blowing at 45 mph. The scorching temperatures often reach 95-degrees, posing a difficult challenge for those competing. With that said, the stunning beauty of the island makes it all worthwhile and the sunrises alone will have you wanting to qualify again next year!
Wigwam and Ironman
Wigwam has been the official sock of Ironman for many years. You can find countless Ironman styles, embedded with Wigwam’s patented ULTIMAX technology, in the Ironman store. As one would imagine, the lava rock of Kona, drastic temperatures and harsh winds call for the best footwear you can get. Wigwam Ironman socks are designed to keep feet dry and comfortable throughout the day’s events. Stop by the Ironman store where we'll be offering a Buy 3, Get 1 Free” promotion!
The Countdown is On
The Ironman World Championship is just days away. Stay up to date on the race and the athletes by following @Ironmantri and #IMKona on Twitter.